Arguably best known for his time as owner of the Atlanta Hawks, Bruce Levenson has spent the last couple of years working with his organization the Do Good Institute and it’s making a noticeable difference for students at the University of Maryland.
Do Good Institute focuses on getting undergrads studying business into the habit of taking part in worthwhile causes. The aim, according to Bruce Levenson, is not just to introduce a little more compassion into the world of business but to get the next wave of philanthropic organizations the necessary personnel who know how to successfully meet their operational goals.
According to PR Newswire, the idea of the Do Good Institute came from Levenson and his wife Karen, and they chose the University of Maryland to pilot its program. With a combination of their own fundraising and grants from the state of Maryland, Do Good netted nearly $100 million in seed funding.
In the almost seven years its been operational, the Do Good Institute has already helped to prepare waves of entrepreneurs for philanthropy. One such success story includes Ben Simon, co-founder of the Food Recovery Network which reduces unnecessary waste on the university’s campus. And true to the program’s objective, Simon went on to start Imperfect Produce, helping the impoverished increase their access to fruits and vegetables.
Success stories like Simon’s are examples of the program’s effectiveness, Levenson has said, and he sees it as one that can’t be replaced like digital platforms the way some traditional education models have been. In time, Bruce Levenson sees his program stretching over campuses and influencing the national business model with leaders in disparate industries creating sustainable enterprises that keep notable causes in mind.
About Bruce Levenson:
Bruce Levenson co-founded the United Communications Group with business partner Ed Peskowitz, and in its 40 years has grown into one of the world’s largest business information companies with millions of clients and partners across industries.
Along with his wife Karen, Levenson has been involved with philanthropic efforts. Together they created the Center for Philanthropy and Nonprofit Leadership at the University of Maryland.