Early Years in Delhi
Sudhir Choudhrie was born in 1949 in Delhi, into a prominent home. He reported that his mother was his actual role model growing up, though growing up, Sudhir Choudhrie was surrounded by many kinds of business influence. His family owned a large real estate business. His family’s business dealings very much influenced Sudhir Choudhrie, and when he reached a mature age received a degree in Economic from Delhi University. He had an Uncle, B.K. Kapur, who was an official in the Aeronautics Department and worked in the Indian state-owned defense company. B.K. Kapur worked in Aeronautics from 1982-2013. One of the significant influences in his life besides his mother as a role model was the many members of his family who had substantial political and business dealings in India.
Beginning his own Business
He had an opportunity to work with his grandfather after receiving industrial training at New Delhi University, but he turned it down in order ot pursue his business career. His grandfather had a large real estate business, which was very prominent. Sudhir Choudhrie decided to pursue a different route by starting a piece of selling TV equipment. First, he would import the TV equipment from the UK; then he would re-sell the material to his Indian customers. He managed to gain contracts with the Indian government later and develop a network of successful TV businesses during the 1960s-70s. He became very ambitious and started to export many types of consumer goods like farming equipment. Choudrie was able to work with many importers located in the Societ Union. The Societ Union at the time was known as India’s most significant trading partner.
Trading Company Foundation
After many years of exporting consumer goods to the Soviet Union, he founded an International Trading Company in 1975. It was while founding his trading Company that the became interested in export markets. Among his many leadership roles, Sudhir Choudhrie served as a vice-chairman of Alpha C&C Group. C&C Group is a holding company that has many different kinds of assets he founded in his earlier career.