Doe Deere might have been the undisputed queen of cult makeup but the beauty mogul has decided to take on a new venture with the establishment of her new company, Poppy Angeloff. The company currently offers a wide range of Victorian-inspired pieces of jewelry that are designed for modern women. The jewelry line has been curated by Doe Deere herself and is unlike most brands that target modern women.
The inspiration to start up a new company came from the heirlooms that were passed down through the generations in Doe Deere’s family. When she was still involved with the makeup business, Doe Deere was one day looking at some old Victorian styled pieces of jewelry. She realized that there was a certain amount of timeless beauty that came along with this style of pieces which was relatively unmatched by most kinds of jewelry available today. She realized that this was something that appealed even to a modern woman like herself, which was surprising given how old this actually was. However, the beauty of these pieces wasn’t the only bit of motivation that Doe Deere needed. She contemplated a potential business idea in this regard, but it was only when her sister decided to give her a push dd she finally came to the conclusion that she wanted to start a jewelry business.
Ever since then, the company has become the main focus of Doe Deere’s professional aspects. Having moved on from the makeup business, she is now focusing her efforts full time on Poppy Angeloff and all that it offers.
The unique bit about the collection released by the brand is the fact that they brilliantly display the creativity of Doe Deere. With incredibly delicate and detailed patterns and intricate designs, the craftsmanship behind these pieces of jewelry is what has got fans excited and eager to get their hands on the latest collection.
In a recent interview, Doe Deere stated that the company is the next step in her evolution as an artist, an entrepreneur, and a human being. She wanted to make something that people would be proud of owning and which would last for a significantly long period of time, which is exactly what she plans to achieve with the jewelry released under this brand.