In an era where technology has become more complex and pervasive in the classroom, ClassDojo’s communication platform seeks to empower those in the education system by streamlining how parents, teachers, and students interact. In 2011, Sam Chaudhary and Liam Don founded the company as a platform to help teachers create ground-up change in how they monitor their classrooms. Teachers can reward students for good behavior through a point system, which the company is now famous for.
For pre-kindergarten through eighth-grade students, positive reinforcement in the classroom and in the home can help students become more interested in their education and investing in their own futures. Too often, busy parents do not have the time to deeply understand what their children are doing, and ClassDojo’s centralized app has become a key to using technology to resolve these problems. Teachers are given the ability to provide constant feedback for improving the platform, and parents can monitor the subjects that their children are studying at school on a daily basis.
ClassDojo review from parents – ttps://www.gettingsmart.com/2014/08/parents-review-classdojo/
The barrier to communication between teachers, school officials, students, and parents has been drastically reduced, thereby creating a closer sense of community within the education realm. Last month, the ClassDojo announced that the company’s Series C funding clocked in at $35 million, which, combined with previous rounds of funding, puts the start up’s total funding at more than $65 million.
With ClassDojo’s widespread popularity within the United States and across the globe, this Series C funding comes at a time when ClassDojo is looking to better orient their paid subscription product, Beyond Learning, for better integration with their core platform. At the time of writing, ClassDojo has achieved 95% penetration in United States pre-K through eighth-grade schools and has customers in 180 countries. Of these international markets, ClassDojo’s app has gained traction in Australia, Spain, Hong Kong, the United Kingdom, Singapore, and the United Arab Emirates, where more than a quarter of elementary school teachers use the platform regularly. As ClassDojo’s customer base grows, teachers and families will gain more awareness of how to create a positive school culture, which will provide more opportunities for the company to grow its new Beyond Learning product.