Seymour Segnit Reflects on the Needs of a Client


When creating a product, there are many aspects to consider during the planning stage such as running a cost and benefit analysis to ensure it will be profitable idea. Production costs also have to be taken into account. However, there is one piece above all others that must be considered first.

The experience of the client is the number one aspect that should be considered. Seymour Segnit took this principal to heart when he created the MAGFAST Charger. It was a product designed completely around the idea of removing a hindrance from daily life. In a medium article, he reflects on a major moment very early in his life. This is an event that reshaped his view of the world.

MAGFAST Charger family was born out of pulling together skills he had learned all along the way. However, Seymour Segnit cites a key moment in particular from his post-college phase. He first joined the industry by attending the University of Oxford, and got his feet wet with actual field experience around this period.

Seymour Segnit quickly learned that the rigid structure of a typical job was not the place for him. He wanted a higher degree of freedom when doing his job. The need for a change of pace sent him to ski resort on a regular basis. Read This Article to learn more.

As someone who was seen going in and out frequently, Seymour Segnit got the attention of the staff at the facility. They asked him to complete a photography task. He was asked to go up a slope a client and slide down with them while taking picture. Find Related Information Here.

This job presented a new challenge with high level of client expectations. Seymour Segnit learned that a product is more than a name, but rather an experience. Taking photographs made him consider the thoughts of a customer.


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Gustavo Martinez Highlights On Advertising and Marketing In Business

Gustavo Martinez is a distinguished marketing consultant. He has a vast experience that spans approximately 35 years in the advertising and marketing industry. Gustavo has served in senior posts in various multinational marketing firms. He has developed exemplary advertisements that have set new standards in the industry.

Gustavo Martinez used to be the CEO and President in multinational companies like McCann Worldgroup, Henkel, Olgilvy, Mather, Price Waterhouse, and J. Water Thompson International Marketing Company. Gustave has been hosted for interviews by many companies to share about his successful career.

In an interview, Gustavo was asked to explain why he switched from the traditional marketing strategy to consultancy and business acceleration. In response, Gustavo noted that consultancy was not new in the market as it has been there for around a century. As for him, a consultant refers to an independent contractor hired to offer exclusive marketing services strategically, even at operational levels.

Gustavo Martinez also stated that consultancy is the pillar of the advertisement and marketing industry. The consultancy part of marketing has been proven to be the most feasible advertising and marketing strategy in the industry. Gustavo said that he started his consultancy career before his appointment as the president and CEO of multinational companies.

According to Gustavo Martinez, people should understand that the advertising and marketing industry is driven by creativity. This industry is different from other sectors that have already set a streamlined, flawless, and well established strategic process.

Gustavo Martinez went on and said that the industry is highly volatile and requires fast and creative thinkers who are capable of working best as independent consultants or contractors. These contractors work best when free and settled. For instance, they can’t work best in a 9 to 5 structured working condition since this would limit their creativity and thinking capacity.

Another area that Gustavo Martinez is targeting is business acceleration. He is working with UV Business Acceleration, a company that is majors in helping struggling startups to grow. Gustavo affirmed that about 90 % of startups fail due to poor adverting and marketing strategies. Most startups don’t include the costs of adverting and marketing when starting a business since they don’t know its importance in their businesses.

Gustavo Martinez said that many people don’t realize that adverting and marketing are as important as their products. Under Gustavo Martinez’s leadership, UV Business Acceleration is helping startups to refine various areas like functionality, technology design, and user experience right from the start of a business.

There are a few qualities that have seen Gustavo Martinez to his current state as an esteemed entrepreneur and business consultant. One of his key attributes is active listening. Gustavo believes that every person has something interesting and relevant to share. As a result, he always looks forward to his clients’ feedback as it would help him improve his services and provide the best marketing strategies and solutions. Gustavo also believes in generosity as it helps others realize that you value and appreciate them. He also affirmed that hiring the best marketing professionals has significantly contributed to his success as it has helped him build a successful practice in business consultancy.


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Eric Lefkofsky Takes On Cancer With Tempus

Internet entrepreneur Eric Lefkofsky has an estimated net worth of nearly three billion dollars. In his career, he has been the driving force behind a number of companies that have the similarity of using big data to make big money. He is best known for leading the highly successful venture Groupon.


Where Eric Lefkofsky is directing his passion these days is his new medical startup company Tempus, which is using artificial intelligence in no less of a pursuit than fighting cancer. As with his other companies, Tempus uses enormous amounts of data, in this case all related to cancer. Doctors send in information on specific tumors, and the team at Tempus then crunches the database searching for commonalities and patterns.

The emerging field is known as precision medicine, and while Tempus is currently focusing on cancer, the techniques the startup is pioneering may one day be used to fight other diseases such as diabetes and depression as well. Currently, it costs Tempus between $1,000 and $5,000 to do a single analysis, but this cost is dropping. There is intense interest in what Tempus is doing from many places, including the pharmaceutical industry.

A born entrepreneur

Eric Lefkofsky has been doing business his own way for a long time. As far back as his college days at the University of Michigan, he was selling carpets to make money. He founded his first company, InnerWorkings, a marketing venture, in 2001 and went on to run startups involved in logistics and advertising until finally hit the mother lode with Groupon.

A legacy project

Eric Lefkofsky hopes that Tempus will be his legacy project. When his wife was diagnosed with breast cancer in 2014, Lefkosky began researching the disease and was surprised to discover that there was not the massive amounts of data he anticipated and that what data did exist wasn’t being analyzed with the best tools. Motivated, he founded Tempus to fill the gap. The company is attracting more and more researchers who want to share their data, and a big breakthrough is expected soon.

Gustavo Martinez: a role model in marketing

Businesses have a tough time in the global arena. Things are worse for individuals who do not have access to the right marketing executives. Marketing is not as easy as it was many years go. Competition is very high, and only the most experienced marketing executives earn some good amounts of profits. Gustavo Martinez is an accomplished leader in this field. For the last thirty-five years, the globally recognized leader has devoted his career in the creation of iconic campaigns. Gustavo does not create just the ordinary campaigns. His work is exemplary, and this is why the marketing guru has landed senior working positions in reputable companies all over the world.

When Gustavo got promoted to the role of chief executive officer in Walter Thompson Worldwide, he was very happy. For decades, this organization has made headlines for being the best in marketing. The board selected the marketing professional for the senior role because they were confident about his skills. Today, the marketing consultant is his business skills to make the lives of his customers better. His amazing leadership features make him the best in the market. Each customer is important in his company. Business acceleration is an essential way used by Gustavo Martinez to grow talents. Hundreds of startups are doing well because they got help from Gustavo.

Pleasing clients in the marketing industry does not happen easily. A professional who gives his customers the best must be able to listen and create the best ads. Gustavo believes that his greatest secret to success is serving his customers perfectly. The expert does not waste his morning hours sleeping. Every day, the business leader starts his day early before any other member of his company. His family, however, is an important part of his success. Before going to his busy office, Gustavo loves to take his breakfast in the company of his close family. After getting to work, the entrepreneur starts answering his emails and reading the latest business news. By being up to date, it is easy for the investor to give his clients the best advice. Gustavo Martinez is popular for being a workaholic among his friends. Every day, the marketing guru spends more than twelve hours in the office. This professional knows that being a leader is not easy, and he has to be a role model to the junior staff. In the office, the entrepreneur loves to remain active so that his workers know the direction to take. The leader knows that it is his role to motivate the other members of staff. Customers are essential people in his marketing journey. Gustavo always ensures that his customers get the solutions to the marketing issues they face in the competitive market. The marketing professional is hard working, but he believes that his journey in marketing has been easy because of the assistance he gets from his employees. Martinez does not hesitate to make crucial business decisions concerning his investments. Other upcoming marketing executives consider him a role model because of the discipline they see in him.


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Sujit Choudhry’s Passion Surpasses Ceasefire

 The world of politics and government is constantly adapting to current situations and the people that live them. This means that the world’s leaders need to be just as upkept and educated about the progress. Authors like Sujit Choudhry has made it their job to be productive in educating the world about what he feels needs to be throughly analyzed and explained to better promote the concept of world peace. He has co-authored along with George Anderson to create a 17 case study compilation called “Territory and Power in Constitutional Transitions”. This book addresses so many political and governmental topics that sheds light on various constitutional processes and law making systems.

The text specifically gets into dept about the relationship between territorial cleavages and constituional design. Conflicts that are commonly existing across the globe are included within’ the text that can be applied to unique political systems and circumstances. Sujit Choudhry includes information about territories that are politically strict, smaller regions with little governmental influence, and more. Some of the places that are specifically mentioned are Nepal, Ukraine, Spain, Cyprus, Spain, and others. The two authors have also written a policy paper that can be used as a tool that gives even more insight and research along with the book. The policy paper is published with the same title as the original book.

The policy paper contains excerpts that allow readers access to even more information about law making processes and their corresponding territories. Readers can also gain advice from the authors on how to handle situations and opinions about how different factors can become intermingle with one another. Sujit Choudhry is a credible source that handles his educational and political duties even under conditions of political violence and ceasefires. Sujit Choudhry is a great example of what a scholarly leader should be.

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Marc Beer a Highly Accomplished Business Executive

Marc Beer is a highly accomplished business executive with over twenty years worth of
entrepreneurial experience. Beer for the over two decades he has been in the entrepreneurship
industry has helped establish a series of successful companies in the healthcare sector. Beer latest
successful business venture is Renovia Inc a Boston based med-tech Company that aims at
improving the care and treatment of pelvic floor disorders. Beer co-founded the company alongside
two experienced medical doctors Dr. Ray Iglesias and Yolanda Lorie. Dr. Ray Iglesias is an
experienced gynecologist with over thirty-five years worth of experience.

Dr. Ray Iglesias, for many years, had been performing pelvic floor surgeries and has been trying to
determine a way through which he can help women avoid surgery. After ten years of extensive
research and study, Dr. Iglesias and Yolanda invented a new surgery-free approach of treating
pelvic floor disorders. The two were experienced medical specialist and had little knowledge of
starting a business. They look around for a person who would help them roll out the business and
push the product into the market, and they settled on Beer. Beer has an excellent device
development and commercialization track record and was the perfect man for the job. Through a
phone call, Beer bought the idea and agreed to join the two in launching the company. Pelvic floor
disorder is a medical condition that affects the pelvic floor muscles making the tightening and
relaxation of the muscles difficult impairing the bowel and bladder control. There are three common
forms of pelvic floor disorders, and they include urinary incontinence that affects the bladder, fecal
incontinence that affects the bowels and pelvic organ prolapsed that causes the uterus bowel and
bladder to drop and bulge outside.

Marc Beer from research saw that pelvic floor disorder is a serious issue that affects millions of
women in the US and globally. From the research, Beer found out that between 2005 and 2006,
the amount spent by women in seeking treatment for the disorder amounted to 298 million dollars.
Beer from that knew that this is one industry that he could positively impact and help improve the
lives of women. Renovia Inc under Beer leadership has significantly grown within a few years of
establishment and already has one of its lines of products approved by the FDA. Beer has also
helped the firm raise Series A and Series B funding that will aid the firm in the commercial launch
of products as well as developing other lines of products.

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Marc Beer besides Renovia has helped establish close to a dozen successful companies, and they
include ViaCell a Biotechnology company that he founded close to two decades ago and LumeNXT
LLC a Medtech firm that he co-founded in 2018. Beer has also served as a business executive in a
series of companies and they include Abbott laboratories, Genzyme, Myolex, Good Start Genetics,
and Minerva Neurosciences, among others.

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Steve Lesnard Gives Tips on Marketing in the Digital World

The marketing landscape has gone through breathtaking transformations since the discovery of the Internet. Successful businesses are reaping massive benefits from the use of social media and other digital tools in their marketing campaigns.

As a good number of companies succeed thanks to the new marketing tools and mediums, some firms are still struggling to increase sales even with the utilization of these tools and platforms. So, where is the problem? Why would one firm succeed, and another one make minimal or no progress when both are using similar strategies?

According to Steve Lesnard, it all boils down to proper usage. A company that wants to succeed must leverage these digital marketing tools properly. Among many other areas, Lesnard believes that new product introduction is a critical determinant of how the product will perform in the digital world.

Lesnard explained two fundamental principles that a firm can apply to market their next product effectively.

  1. Short and easy to remember

It is not unusual for the sales and marketing team to get overwhelmed by the many digital marketing options at their disposal. Amidst all these, do not underestimate the power of getting the storyline right from the word go. Steve Lesnard encourages marketers to keep the storyline not only short but also memorable.

Use the shortest sentence possible to let your target market know what is new and the enhanced areas. Use this opportunity to make them aware of the benefits they stand to reap from the product you are offering. It requires the ability of the sales and marketing team to use the most relevant and innovative features to communicate with the customers. Some situations will demand you to identify a lane and then go for it.

  1. Make the consumer experience real

Once you have come up with a clearly defined storyline, the next step entails determining the consumer experience that you wish to bring to life. Pay attention to the critical elements of the products such as what it does and how to use it. Devise ways of presenting these elements in a way that delivers nothing but a breakthrough. The methods you choose should have the potential to energize your choice of medium. The beauty of digital marketing tools is that they allow you to play around and come up with an engaging and productive campaign.

As you do all these things, Steve Lesnard reminds you to keep the interests of your customers at the heart of the business strategy.

Entrepreneur Marc Beer Explains Why He Paused His Career For Two Years

Marc Beer, an executive in the healthcare field, Marc Beer has led multiple biotechnology firms. He has been in this field for more than 25 years. He graduated from Mima University in 1987 where he studied business. His career began in pharmaceutical sales and marketing. This led to his first executive position as vice president of global marketing at Genzyme. This company developed treatments for rare diseases and he promoted their entire line of products.

He started his own company, ViaCell, in 2000. This was a very successful company that collected and preserved umbilical cord blood stem cells for researchers. These stem cells were used to develop treatments for all sorts of medical conditions. He sold the company for $300 million in 2007 to Perkins Elmer. 

Not long after he sold this company, his wife died when she was just 42 years old. He decided to stay at home and raise his three children. A few years later, Marc Beer’s daughter told him he needed to get back to work for his own good. He listened to her advice and soon co-founded Renovia. The company is developing treatments for women with a pelvic floor disorder.

Pelvic floor disorders are caused by five conditions. These include digestive diseases, interstitial cystitis, chronic pelvic inflammatory disease, endometriosis, and uterine fibroids. A woman with one of these conditions will experience symptoms such as urinary and fecal incontinence. Renovia is working on multiple treatments and one, Leva, has received FDA approval and is now on the market. Learn more:

Leva is a device with sensors and a supporting mobile app. Women use Leva to strengthen their pelvic muscles and to learn more about their condition. Leva’s successful launch helped Marc Beer raise $32 million for Renovia’s Series B round of funding. At the same time, he raised another $10 million in venture funding. Investors included Perceptive Advisors, Longwood Fund, and Ascension Ventures.

Marc Beer has used his professional success to give back to others. He has applied his business skills to help two scientific organizations. These are the Mass Life Science Board and the Biotechnology Innovation Organization. He was once on the board for Erytech Pharma and the Joe Andruzzi Cancer Foundation. He also lent his expertise to Minversa Neurosciences, Inc. which is a company that develops treatments for people who have a central nervous system disease.

Providing some advice to people who also want to be entrepreneurs, he says the first step is to create a financial plan. Be willing to make sacrifices to attain your vision and learn from your inevitable mistakes. Don’t let emotions guide your business decisions and enjoy the process of running a company. Also, give back to the community.

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Dr. Ira Kirschenbaum

Dr. Ira Kirschenbaum, recently underscored some of the most intriguing current developments in the sphere of orthopedics. His detailing of new and exciting orthopedic procedures is based on a report created by professionals in the field. the report was slated to be released in July of 2018.

 Dr. Ira Kirschenbaum is one of the foremost experts in the field of orthopedic technology and has accumulated advanced knowledge of surgery and other orthopedic procedures which has allowed him to share information that is relevant to those considering joint replacement. In-depth experience and knowledge of joint surgery is also valuable to investors in businesses that produce prosthetics and joint replacement implants. Dr. Ira Kirschenbaum has made a reputation for his novel approaches to Common surgical replacement procedures like those of the knee, hip, and shoulders.

Dr. Ira Kirschenbaum is perhaps most well known for creating a knee replacement procedure in which he utilizes a much smaller surgical cut than what would typically be needed in knee replacement surgery. Dr. Kirschenbaum only uses some of the joint, rather than the whole of the knee. This ensures that there is considerably less damage to nearby tissues. Less invasive procedures have allowing patients to enjoy major advantages, including an expedited recovery time and a higher efficient post surgery use of the joints.

Dr. Kirschenbaum has been an advocate for many procedures that are the result of rapidly changing technology. He believes that accessing the most advanced technological discoveries gives the surgeon advantages in precision, control, and efficiency in surgery.


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Interview with Dr. Ira Kirschenbaum, Joint Replacement Surgeon and Bronx Native

Nitin Khanna and Work Oriented Investing

Nitin Khanna may have come across the concept of concentrated positions in companies that are expected to do well over the long term despite any market conditions are the ones that are expected to provide the best returns, even, a respected individual like Nitin Khanna may have witnessed, in times of deep crisis. Nitin Khanna may have also been advised and will advise about the fact that assets that are being able to be deeply resistant to financial crises and able to gain from them, these are the companies that one would want to hold over the long term.

Value-oriented investors like Nitin Khanna can dive deep into a business and learn why the qualitative is just as important as the quantitative, the qualitative may signal the quantitative at times. These intangibles may make a significant difference and may not be easy to capture in excel spreadsheets.

Furthermore, one must follow what is simple and inherent to them, not what is simple and inherent to those that are high priests within a particular field. By chasing after high priests, one automatically defaults in appeals to authority as opposed to asking what is true, and why is it so?

This leads one to believe in an illusion, which can certainly be quite harmful to investments and overall value. Slothfulness and laggardness in the mental realm can be the downfall of many an investor. One must avoid these traps, they are easy to come by in an era of abundance.

Companies that have assets that are stable and will continue to be stable in all times are those all-weather assets that should be appreciated by an investor base. These assets are those that will allow them to be valuable and useful in a recession, in a bull market, and in medium markets. The foundation of a company and its assets certainly matter in the long run as well.

Companies with massive growth potential, that hold the right assets, and can continue to be steady and stable in the long-run are companies that individuals should look out for in the marketplace. Of course, one must also look at the accelerators for growth.