Steve Lesnard Gives Tips on Marketing in the Digital World

The marketing landscape has gone through breathtaking transformations since the discovery of the Internet. Successful businesses are reaping massive benefits from the use of social media and other digital tools in their marketing campaigns.

As a good number of companies succeed thanks to the new marketing tools and mediums, some firms are still struggling to increase sales even with the utilization of these tools and platforms. So, where is the problem? Why would one firm succeed, and another one make minimal or no progress when both are using similar strategies?

According to Steve Lesnard, it all boils down to proper usage. A company that wants to succeed must leverage these digital marketing tools properly. Among many other areas, Lesnard believes that new product introduction is a critical determinant of how the product will perform in the digital world.

Lesnard explained two fundamental principles that a firm can apply to market their next product effectively.

  1. Short and easy to remember

It is not unusual for the sales and marketing team to get overwhelmed by the many digital marketing options at their disposal. Amidst all these, do not underestimate the power of getting the storyline right from the word go. Steve Lesnard encourages marketers to keep the storyline not only short but also memorable.

Use the shortest sentence possible to let your target market know what is new and the enhanced areas. Use this opportunity to make them aware of the benefits they stand to reap from the product you are offering. It requires the ability of the sales and marketing team to use the most relevant and innovative features to communicate with the customers. Some situations will demand you to identify a lane and then go for it.

  1. Make the consumer experience real

Once you have come up with a clearly defined storyline, the next step entails determining the consumer experience that you wish to bring to life. Pay attention to the critical elements of the products such as what it does and how to use it. Devise ways of presenting these elements in a way that delivers nothing but a breakthrough. The methods you choose should have the potential to energize your choice of medium. The beauty of digital marketing tools is that they allow you to play around and come up with an engaging and productive campaign.

As you do all these things, Steve Lesnard reminds you to keep the interests of your customers at the heart of the business strategy.

Dr. Ira Kirschenbaum

Dr. Ira Kirschenbaum, recently underscored some of the most intriguing current developments in the sphere of orthopedics. His detailing of new and exciting orthopedic procedures is based on a report created by professionals in the field. the report was slated to be released in July of 2018.

 Dr. Ira Kirschenbaum is one of the foremost experts in the field of orthopedic technology and has accumulated advanced knowledge of surgery and other orthopedic procedures which has allowed him to share information that is relevant to those considering joint replacement. In-depth experience and knowledge of joint surgery is also valuable to investors in businesses that produce prosthetics and joint replacement implants. Dr. Ira Kirschenbaum has made a reputation for his novel approaches to Common surgical replacement procedures like those of the knee, hip, and shoulders.

Dr. Ira Kirschenbaum is perhaps most well known for creating a knee replacement procedure in which he utilizes a much smaller surgical cut than what would typically be needed in knee replacement surgery. Dr. Kirschenbaum only uses some of the joint, rather than the whole of the knee. This ensures that there is considerably less damage to nearby tissues. Less invasive procedures have allowing patients to enjoy major advantages, including an expedited recovery time and a higher efficient post surgery use of the joints.

Dr. Kirschenbaum has been an advocate for many procedures that are the result of rapidly changing technology. He believes that accessing the most advanced technological discoveries gives the surgeon advantages in precision, control, and efficiency in surgery.


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Interview with Dr. Ira Kirschenbaum, Joint Replacement Surgeon and Bronx Native

Nitin Khanna and Work Oriented Investing

Nitin Khanna may have come across the concept of concentrated positions in companies that are expected to do well over the long term despite any market conditions are the ones that are expected to provide the best returns, even, a respected individual like Nitin Khanna may have witnessed, in times of deep crisis. Nitin Khanna may have also been advised and will advise about the fact that assets that are being able to be deeply resistant to financial crises and able to gain from them, these are the companies that one would want to hold over the long term.

Value-oriented investors like Nitin Khanna can dive deep into a business and learn why the qualitative is just as important as the quantitative, the qualitative may signal the quantitative at times. These intangibles may make a significant difference and may not be easy to capture in excel spreadsheets.

Furthermore, one must follow what is simple and inherent to them, not what is simple and inherent to those that are high priests within a particular field. By chasing after high priests, one automatically defaults in appeals to authority as opposed to asking what is true, and why is it so?

This leads one to believe in an illusion, which can certainly be quite harmful to investments and overall value. Slothfulness and laggardness in the mental realm can be the downfall of many an investor. One must avoid these traps, they are easy to come by in an era of abundance.

Companies that have assets that are stable and will continue to be stable in all times are those all-weather assets that should be appreciated by an investor base. These assets are those that will allow them to be valuable and useful in a recession, in a bull market, and in medium markets. The foundation of a company and its assets certainly matter in the long run as well.

Companies with massive growth potential, that hold the right assets, and can continue to be steady and stable in the long-run are companies that individuals should look out for in the marketplace. Of course, one must also look at the accelerators for growth.


Smita Shah: Promoting the STEM Industry and Encouraging More People to Take a Career Involving STEM

In the United States, the science, technology, engineering, and mathematics (STEM) industry is dominated by males. However, recent statistics show that this trend is slowly changing over time, and more women are becoming interested in taking up a STEM career. One of the most successful individuals in the industry is Smita Shah, who is known as the founder, president, and chief executive officer of SPAAN Tech, Inc. The company that he established provides engineering solutions to projects that are technical in nature. She has been helping a lot of businesses that are having technical issues, and her company is rated as one of the top firms when it comes to engineering services.


Smita Shah has always known that she is extraordinary. When she was a child, her teachers noticed how bright she is. While studying in India, she showed her classmates that she can excel in STEM subjects. After her basic education, she decided to migrate to the United States and study at MIT. MIT Is one of the best universities in the world, and it is unusual seeing women of color studying engineering in the university. Smita Shah stated that people are skeptical if she told them that she is studying from MIT, but during her stay with the university, almost half of the students are female, and she is confident that the attitude towards women studying in MIT already changed in the present.


After she graduated from MIT, she decided to pursue a career in the business sector, establishing a company that relies heavily on the concept and principles of engineering. Through the years, she has become an expert in the industry, and she would also speak in public to highlight the importance of STEM in the country. She encouraged many children, especially girls, to take up a STEM career because the United States badly needed for people working in the industry. Because of her attitude and desire to help the country in promoting the STEM career, Smita Shah was awarded numerous awards and recognition. Learn more:


She received multiple awards during her career, and her company was also recognized as one of the fastest-growing firms in the country. As an immigrant, Smita Shah was also entitled to receive the Ellis Island Medal of Honor. She was so happy with the recognition that she received and promised that she will do her best to encourage more people in entering the STEM industry. As a civic leader, she also promised to promote innovation and entrepreneurialism. With her assistance, many startup businesses in the United States are becoming more aggressive in expansion, and they are relying on the advice and services provided by Smita Shah’s company, as well as her mentoring techniques and strategies on how to become successful in the industry. 

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Grace Farms Hosts Amazing Artwork

There are many reasons for why the existence of Grace Farms is good for society. One reason why it is good for society is the fact that inequality is a terrible thing that runs rampant in modern society. Strong themes of racism and classicism still exist. Violence happens behind closed doors on a regular basis. Humans and animals are unlawfully trafficked across the country and across the world. Just because these things do not happen in plain sight, that doesn’t mean that they aren’t problems. Sometimes, these things actually do happen in plain sight, depending on where you are located.

People think that things like racism, sexism and violence no longer exist, or exist in very small quantities. However, such a notion is horribly untrue. There is still a lot of violence and discrimination in society. Just looking a certain way will make people think things about you—whether those things are true or not!

Sharon Prince Grace Farms is the genius who founded Grace Farms Foundation. Located in New York City, she is a business major who is well educated. She gained an MBA from the University of Tulsa: Collins College of Business. Prior to founding Grace Farms, she worked at 66 Degrees North from 2003 to 2008.

Recently, audiences at Grace Farms have had the pleasure to experience the work of Carrie Mae Weems. The interdisciplinary work weaved together various themes of inequality and unethical behavior that fall in line with what Grace Farms focuses on. Weems used her voice, text, words, images and a crew of people to convey an important message about society. Her work was a great thing for all of the senses. It succeeded in educating the public, expressing the views of Weems and spreading the messages about inequality that Grace Farms hopes to spread.

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How Geologist Matt Badiali Helps Natural Resources Investors

A geologist by training, Matt Badiali is now an investment newsletter writer who focuses on advising people who want to invest in natural resources. He is a graduate of both Florida Atlantic University and Penn State University with a master’s degree in the earth sciences. He was teaching this subject and pursuing his Ph.D. when he had an opportunity to enter the financial industry over 10 years ago.

He uses his educational background to figure out what the best natural resource is to invest in whether that’s an oil company, a marijuana farmer, or a gold mining firm. Matt Badiali believes that in order to get the real story he needs to visit the thing he is thinking about recommending to his readers as an investment. This belief has taken him all over the world so that he can see copper mines for himself or figure out the real deal with an oil find.

His financial newsletter is named Real Wealth Strategist. He advises his subscribers on what specific companies they should be buying the stock of. His advice has usually led to double-digit and sometimes triple-digit gains for his readers. This newsletter is published by the Florida-based firm Banyan Hill Publishing.

Matt Badiali recently did a presentation named “Marijuana’s US Tipping Point”. In this presentation, he talked about how a person could turn $50 into their ticket to early retirement by riding the wave of marijuana’s legalization across the nation. How this works is you ladder your gains. A $50 investment can grow to $5000 and then you put $500 of that into another winner and grow that to $12,000 and so on. You can make a couple million this way and then retire.

Canadian marijuana companies are popular investments but Matt Badiali says there is more to the industry than that. He points to a company, revealed in his newsletter, that is global with facilities in Brazil, Australia, Denmark, and Chile. Matt Badiali says they are making several types of marijuana products such as creams, gels, and oils. They are primed to release these products all across America as medical marijuana continues to be legalized.

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The Innovative Solutions and Strategies of Allied Wallet

A leading provider of online payment processing that has global and multi-currency merchant services and a PCI Level 1 secured payment gateway is known as Allied Wallet. Last year, the company was able to be in partnership with China UnionPay with high hopes of expanding its services in Europe as well as offering an Allied Wallet-branded China UnionPay card for their clients (Bloomberg).

In our industry today, the world’s biggest payment card issuer is the China UnionPay and it was able to issue more than 6 billion cards in its domestic market, and their issuance of cards is more than Visa and MasterCard combined. The cards are currently increasing in popularity all over the world particularly in Europe and Allied Wallet has made the right decision in partnering with China UnionPay. Allied Wallet strives to supply the increasing demand for China UnionPay cards and at the same time assist the company with their growth and expansion across the globe.

Allied Wallet and China UnionPay began issuing cards for their European clients wherein they will be able to use their cards whenever they travel to Asia and to secure and simplify everything that they will be spending. According to the head of UnionPay in Europe known as Zhillhong Wei, travelers who are going abroad are not their target market. They plan on targeting local consumers in the domestic market, not only the people who are traveling across Asia. Exceeding customer satisfaction is one of their priorities along with expanding their connections. The Chief Executive Officer of Allied Wallet is Andy Khawaja and he emphasized how proud he is to be able to be in partnership with China UnionPay. He is looking forward to providing more people the opportunity and access to use the cards.

The cards of China UnionPay are accepted by millions of ATM machines and more than 40 million merchants around the globe. Its partnership with Allied is beneficial to every client and creates new and easy solutions for making payments. Allied revolutionizes the e-commerce industry by building innovating payment processing solutions and has already issued millions of cards in the first year of the release.

More interesting information about Allied´s success at

Greg Blatt Is A Gifted Businessman With An Innovative Mind

Greg Blatt is a business professional who has helped multiple companies to grow their earnings and their customer base. He has served as the chief executive officer of IAC, Match Group, and Tinder in the past and has helped them all to grow when they needed it the most. Along with serving as the CEO of these companies at various times, he has also served in many other positions including executive chairman, general counsel, and executive vice president.

Greg Blatt has also previously worked with Martha Stewart Living Omnimedia by serving as the company’s general counsel of business affairs and executive vice president. Before working for Martha Stewart, he served as an associate for two separate law firms. During his time as CEO and chairman of Match Group, the company found success through its Tinder Plus subscription deal. When this took place, the leadership of the company breathed a sigh of relief as its revenue remained strong. Match Group also increased its user base by five times during his time of leadership.

Instead of staying satisfied with everything he has already accomplished, Greg Blatt has chosen to move on and accomplish even more. As he left his latest venture behind, his fellow colleagues were sad to see him go. Blatt commented that he is proud of everything he has been able to get done during his time with the incredible teams he has worked with. He has also been happy to be a part of bringing people together through Tinder and other dating apps and feels that he will have plenty of new opportunities in the future.

Greg Blatt studied at Colgate University and earned his undergraduate degree in English language, economics, and literature/letters during his time there. He continued his education at Columbia Law School, where he received his Doctor of Law. Throughout his working career, Greg Blatt has been able to persist through the good times and the bad. He has worked in industries that are extremely competitive, yet he has been able to find innovative ways to help his companies to rise above the rest. Expect to hear more from Mr. Blatt in the future.

More information about Blatt´s career at

Doe Deere Launched Line Of New Vintage Inspired Jewelry

Doe Deere might have been the undisputed queen of cult makeup but the beauty mogul has decided to take on a new venture with the establishment of her new company, Poppy Angeloff. The company currently offers a wide range of Victorian-inspired pieces of jewelry that are designed for modern women. The jewelry line has been curated by Doe Deere herself and is unlike most brands that target modern women.

The inspiration to start up a new company came from the heirlooms that were passed down through the generations in Doe Deere’s family. When she was still involved with the makeup business, Doe Deere was one day looking at some old Victorian styled pieces of jewelry. She realized that there was a certain amount of timeless beauty that came along with this style of pieces which was relatively unmatched by most kinds of jewelry available today. She realized that this was something that appealed even to a modern woman like herself, which was surprising given how old this actually was. However, the beauty of these pieces wasn’t the only bit of motivation that Doe Deere needed. She contemplated a potential business idea in this regard, but it was only when her sister decided to give her a push dd she finally came to the conclusion that she wanted to start a jewelry business.

Ever since then, the company has become the main focus of Doe Deere’s professional aspects. Having moved on from the makeup business, she is now focusing her efforts full time on Poppy Angeloff and all that it offers.

The unique bit about the collection released by the brand is the fact that they brilliantly display the creativity of Doe Deere. With incredibly delicate and detailed patterns and intricate designs, the craftsmanship behind these pieces of jewelry is what has got fans excited and eager to get their hands on the latest collection.

In a recent interview, Doe Deere stated that the company is the next step in her evolution as an artist, an entrepreneur, and a human being. She wanted to make something that people would be proud of owning and which would last for a significantly long period of time, which is exactly what she plans to achieve with the jewelry released under this brand.

Shinto And Kokkinides Lead InnovaCare Health

InnovaCare Health is a Medicare and Medicaid Advantage company in Puerto Rico, using 7,500 in-network providers to deliver healthcare to more than a quarter of a million network members. The InnovaCare Health administration has more than 125 combined years in delivering healthcare management with hard-earned expertise in value-based healthcare. InnovaCare is the only health plan in Puerto Rico to be fully accredited by the National Committee for Quality Assurance.

CEO Richard “Rick” Shinto has a track record of developing innovative solutions in the management of healthcare. He earned his undergraduate degree from UC Irvine and his MD from SUNY Stony Brook. Along the way, he also earned an M.B.A. from the University of the Redlands.

Dr. Shinto accumulated 25 years of experience in managed care starting as an internist. He provides value-based healthcare by improving treatment options. Prior to joining InnovaCare Health, Dr. Shinto was CEO of Aveta and of the North American Medical Management Group of California. Dr. Shinto sits on the boards of both America’s Health Insurance Plans and America’s Physician Groups. He sits on the board of America’s Health Insurance Plans and America’s Physician Groups.

In 2018, Rick was voted one the Top 25 Minority Executives in Healthcare by Modern Healthcare News, a weekly publication targeting healthcare industry executives. The award, in its seventh year, honors minority healthcare executives in the vanguard of healthcare delivery models, highlighting the need for diversity in healthcare.

Penelope Kokkinides returned to InnovaCare Health in June 2015. She assumed the role of Chief Administrative Officer. Penelope obtained her undergraduate degree in biology from Binghamton University and a master’s degree in social work from NYU, specializing in the treatment of substance abuse treatment. She then earned a second master’s degree in public health from Columbia University School of Public Health.

Penelope brings with her 20+ years of healthcare experience centering on managed care. She previously served as COO of InnovaCare Health, Aveta, and Touchstone Health. She also served as Corporate Vice President for Care Management and Disease Management at the AmeriChoice subsidiary of UnitedHealth Group.

Rick and Penelope, with their combined training and experience, are easy choices to lead Innovacare into the future.