At a time when traditional over- the -counter bookstores are facing a fierce completion from their online business rivals, JD.com has stepped in to offer them the most needed support in their hour of need. The glimmer of hope comes after JD.com opened its online platform to save them from declining traffic and sales, which has threatened the survival of their establishments. This is not the first time that the leading e-commerce giant has opened its technology-driven platform to third-party traders. As part of its Retail as a Strategy program, JD.com has helped numerous retailers to access the Chinese market by offering them a space in its online platform.
Even though JD.com has its thriving online bookstore, the company has been generous enough to accommodate other players. Apart from marketing the books for the third parties, the company has gone ahead to offer related solutions such as logistics and technology to a total of 49 offline bookstores. Among the beneficiaries include Tangning Books, AIO SPACE and, Yitiao. Through this window, the 49 bookstores have reaped big from JD’s cutting –edge technology. JD has taken over the responsibility of modernizing their supply chain in a bid to increase the sales volumes of the target bookstores. For instance, the Guangzhou-based bookstore, Tangning Books, was barely able to manage its array of 60 book suppliers before partnering with Jingdong.
Since the partnership, the two companies have harmoniously worked to source books from the vast JD’s online store. Additionally, JD.com has granted Tangning access to its robust logistics network. Those who purchase their books receive them within a day of purchase. The move has helped a great deal to save on the cost of labor and delivery. As a result, Tangning Books has recorded a 30% increase in sales and a 17% growth in annual profits, thanks to JD.com. Through the recent partnership with offline bookstores, JD.com has also helped them overcome the challenge of low stock. Since physical stores may be limited concerning space to stock every book in the market, JD.com’s vast inventory has come at a no better time. Customers can scan the QR codes for books they can’t get from the stores and have them delivered within a day, courtesy of JD’s vast inventory.