Dr. Patrick Brown, the creator of the meatless Impossible Burger, spent more than six years leading a team of scientists to produce the perfect plant-based burger. In this case, the term “perfect” is defined by tasting so much like real meat that burger lovers can’t tell the difference. Dr. Brown’s team studied meat at the molecular level to ferret out key details of what gives it the taste it has and the texture we feel when we chew on it. They also wanted to know how meat interacts with heat and develops its flavor. That intensive research eventually paid off. It enabled Dr. Brown’s team to make a veggie burger that is as savory, juicy and delicious as real beef.
Since the Impossible Burger was launched for public consumption, the response has been phenomenal. The vegan patty is selling fast in more than 15,000 restaurants. That includes major chains, such as Burger King and White Castle. The popularity of the Impossible Burger caught even its makers by surprise, however. Impossible Foods, based in Redwood City, California, soon ran into a production crunch. Not only did more restaurants want to offer the Impossible Burger to eager customers, but the public is clamoring for the product to be made available in grocery stores. Impossible Foods recently turned to food processing giant OSI Group to help them ramp up production.
OSI Group is the long-time partner of McDonalds, the burger behemoth that sells some 75 all-beef hamburgers every second of every day worldwide. Although both OSI Group and McDonalds are deeply identified with the meat industry, manufacturing the Impossible Burger is well within the capability of OSI. Since it first became the go-to leading food supplier of McDonalds some six decades ago, OSI Group has evolved into a multifaceted, high-tech and highly innovative food processing entity. Building the complex and scientifically formulated Impossible Burger is a job tailor-made for OSI. Impossible Food recently announced its meatless meat will be available in 100 grocery store located on the east coast. That followed a rollout in key southern California grocery store location two months earlier. Click here.