Deer Park and McDonalds
Some things are never forgotten and are like cornerstones in the history of a company. When OSI Group began in 1909 as a small meatpacker in Deer Park Chicago, it couldn’t see the future. In 1955 Ray Kroc came to expand meatpacker quickly and asked them to be his chief meatpacker and distributor. That is over 65 years ago, and the companies grew together. Innovations, expert service, and an eye to detail have been some of the hallmarks of OSI Group since its beginnings.
Now over a century has passed since OSI Group began and it is entering into a new era for production history. Impossible Foods, the innovator and creator of the plant-based Impossible Burger recently chose OSI Group to be its chief co-producer as well as its distributor of its Impossible Burger. The Impossible Burger is designed as a 100% plant-based burger that is competing with beef burgers as a healthy option.
The Impossible Burger provides the same iron and protein as a beef burger, yet remains 100% plant-based. Impossible Foods decided to choose the legendary food producer after it experienced a significant spike in demand for its flagship Impossible Burger mid-2019. Impossible Foods spent between 2011-2016 in its Redwood city food labs developing a burger that smells, tastes, cooks, and “bleeds” like a beef burger, yet it is all plant-based.
Plant Based-Foods Competition
The plant-based food sector has grown to a $6B industry in the past decade, and Impossible Foods is competing as a healthy alternative to those who want a plant-based burger that has all the essential vitamins and protein as a beef burger yet is 100% plant-based. Impossible Foods debuted the Impossible Burger in mid-2016 in Celebrity Chef David Chang’s restaurant in New York called Momofuku Nishi. Reviews were very positive, and a steady demand for the Impossible Burger has grown since its debut. Other burger companies as Burger King will launch the Impossible Whopper in 7,500 of its stores nationwide this year and has placed it on their menus. Impossible Foods has other plant-based food items in production such as Impossible Sausage which it prototypes for Little Caesars and is being sold in selected stores.
For details: craft.co/osi-group