JD.com and Nespresso: Socially Responsible Corporations at Work

JD.com and Nespresso recently became partners in an effort to reduce their carbon footprint and reduce corporate waste. A carbon footprint is the amount of carbon compounds, such as carbon dioxide, edited into the atmosphere as a result of burning fossil fuels by a person, corporation or group of people.

Both corporations are dedicated to recycling Nespresso’s coffee capsules in order to recover aluminum, a natural resource, which can be used again as a raw material. Nespresso has appointed JD.com to employ its internal logistics network to coordinate Nespresso’s recycling program in China. JD.com will schedule the collection of these capsules from their eCommerce consumers and deliver these capsules to local recycling facilities for processing.

Coffee capsules are a big concern for environmentalists because of the waste they create. Both JD.com and Nespresso have committed to recycling this “consumer waste” and giving it a new purpose. Through their joint program, both Nespresso and JD’s corporate sustainability increases. The capsules are made of aluminum, a natural resource that has become a costly raw material in the past decade. Instead of spending money to purchase new aluminum, they are saving money by recycling both the capsules and the tops.

The aluminum is used to create new packaging for Nespresso coffee, as well as, other food and drink items sold by their corporation. Other items such as bicycles and window frames are also manufactured. They are confident that they will be able to recycle get a minimum of 86% of the capsules. By 2020, their goal is to recycle 100% of the capsules. Get More Information Here.

The sustainability of the environment from which both corporations operate from in China also increases as a result of this project. JD.com and Nespresso are supporting local and family-owned, organic farms in China by giving them coffee grounds at no expense. The coffee grounds, found within the reclaimed, capsules will support China’s agricultural economy by providing compost, an organic compound, which will be used to enrich the soil. The produce that is grown on farms using this compost, will in turn, support China’s growing population with fresh, organic food.


See also: https://www.amazon.com/JD-com-Story-commerce-Phenomenon/dp/1910649716

How JD.com-Prada Partnership will Revolutionize The Fashion Market in Asia


In the last four decades, the luxury market in the world has been on expansion, especially the Asian markets. One of the biggest companies in the luxury market — Prada — had attempted to venture into the Chinese market before. However, the new partnership with JD.com will redefine their future into this market. In a deal signed this year, Prada will access the Chinese market through the Chinese retail giant. The following are some of the deals about the partnership between the two companies.


First, the deal will see the Italian fashion giant access the Chinese market better. The company pointed out that JD.com has huge access to customers, and the availability of potential customers was one of the reasons why the Italian company chose the Chinese retail giant. Second, Prada will able to benefit from the company’s safest delivery unit.


Over the years, for example, JD has progressively made their systems better, especially their delivery wing. These two factors create a successful environment for the two companies. In addition, Prada will also benefit from the company’s professional customer service. In special markets such as luxury markets, customers’ opinions are critical.


In last year alone, the company managed revenue of US$67.2 billion dollars — the best performance in the world of e-commerce. Some of the reasons why JD.com resisted this net income include the following factors.


First, the company is the first ever entity in this market to have over 300 million customers. Even though not all customers were consistent, the profits are unmatched. Read This Article to learn more.


Second, the company continues to be the market leader in terms of storage facilities — currently owning over 550 warehouses in China alone.


In addition to structures and the company’s structure, JD is one of the companies that understand the importance of technology, especially interacting with customers. Therefore, the company continues to make it easy for customers to buy products on its website through mobile phones.


Lastly, the company remains one of the few entities in Asia in investing part of their income into projects benefiting the communities. The management believes that these projects are some of the ways the company connects with communities away from the business world.


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