Lori Senecal, an established entrepreneur and global chief executive at Crispin Porter & Bogusky, believes that her experiences in her early life played a key role in her successful career. She points out that she drew a lot of motivation from the accomplishments of her older siblings. This motivation drove her to achieve bigger goals in both her career and life. If her outstanding achievements in the male-dominated business world are anything to go by, it seems that Lori Senecal is living her dreams.
Lori’s success story
Immediately after obtaining a sales and marketing degree from the University, Lori Senecal entered the employment arena and recorded immense success in every position she held. She has a reputation for steering firms and organizations to greater heights. Lori has become among the most sought-after female executives due to her commitment to fostering the growth of companies and helping people to achieve their goals.
In 2013, Lori Senecal leveraged her exceptional innovation abilities to unveil TAG Ideation, a prominent young-adult marketing subsidiary. She has extensive expertise in multinational account and data analytics. She has led and partnered with some of the leading brands like Nestle, Weight Watcher’s, Applebee’s, Nabisco, Staples, Sprint, and Molson. She also acted as the global accountant director of Coca-Cola. Between 2005 and 2008, Lori was a chief medical officer of the DDB Worldwide Communications Group Inc. Later on, she took over as the head of sales and marketing department.
Due to her instrumental role in the development of TAG Ideation, Lori secured co-managing director post at TAG-New York, which is a subsidiary of McCann Erickson Worldwide. McCann Worldgroup hired her as the accountant management director cum the senior VP. In 2009, she joined the management team of Kirshenbaum Bond and Partners as the CEO and president. From 2014 to 2015, Lori took up the CEO and director positions at the MDC Partners. The Advertising Council named Lori Senecal as the managing director. Throughout her successful career, Lori has won many coveted awards. In 2013, the AWNY Game Changer Awards recognized her creative and outstanding leadership skills by awarding her with the Quantum Leap Award. Follow her on Twitter
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