Lori Senecal is an international business woman who is the Chief Executive Officer of Bogusky advertising agency and Crispin Porter. Her company has exceptional clients such as Home of Bogusky Goods, Vanguard and BMW.
According to Campaignlive, Crispin Porter & Bogusky is an advertising agency commonly known as CP+B. In Beijing, CP+B has established operations for American Airlines and Infiniti .The operations in Beijing join Hong Kong’s existing office which has been in existence since 2015. Lori joined the agency and since a tremendous impact has been made thanks to her strong focus and leadership skills. As the global Chief Executive Officer for CP+B, Lori oversees the global expansion and growth of the company. She also manages to coordinate the nine international offices of the agency while focusing on global development, which can be found on Campaignlive.com.
Lori aims at focusing on inventions and previously she was the president of McCann Erickson’s New York office. In 2014, she was named the Chief Executive Officer and president of MDC Partner Network. Lori’s aim at MDC was to focus on inventions and provide strategic advice to agencies. Also, she was to fuel growth by identifying resources and deepens the company’s agency model. Lori is a jack of all trades. She recently got the honor of the Quantum Leap award.
At the MDC Partner network, Lori Senecal made a total compensation of $1,883,628. Of this total, salary was received as $1,000,000 and bonus as $750,000. $0 was awarded as stock and received in stock options. Other types of compensation amounted to $133,628. The above information is according to the proxy statements that were filed for the fiscal year of 2015.
Lori currently resides in New York City. Her interests include technology, photography, entrepreneurship and business. Lori is very active on social media and her Tumblr page teems with her latest projects and activities. Click here: https://lorisenecalofficial.tumblr.com/
Lori is the youngest out of the four children in total. She attributes her birth order to her development as a leader today because it helped shape her. She had to strive hard to form her own identity and accomplish great things. Lori also wanted to avoid being seen as the youngest sister among her talented siblings. Therefore, she pushed herself to differentiate herself by taking bold moves and always dreaming big.
Lori advises women to trust their instincts when they want to grow their businesses, brands and careers.