How Lori Senecal Became An Effective Leader In The Advertising Industry

Having successfully expanded the international presence of advertising agency CP+B, Lori Senecal has announced that she will step down from her role at the firm at the end of 2017. She has been the company’s global chief executive officer since March 2015. Furthermore, she said that she plans to leave the advertising industry altogether after having worked in it for almost 15 years.

Lori Senecal has been at the forefront of using innovative advertising techniques during her career. She has brought in new technology solutions that have successfully captured consumer’s attention. She is also known for consistently moving outside of her comfort zone and trying out new ideas. Her work ethic has led to her leading many successful advertising campaigns during her career, many of them for Fortune 500 companies.

It was in Montreal, Canada that Lori Senecal was born and grew up. She was the youngest child in the family and has three older sisters. After graduating from high school she attended McGill University where she earned her bachelor of commerce in finance and marketing. After graduating she moved to New York and joined the advertising firm McCann Erickson.

Over her career she has developed advertising campaigns for some of the best known brands in the world. This includes brands such as Xbox, Coca-Cola, American Express, Vanguard, Boar’s Head, and BMW. She has a distinct style of advertising products in a creative way. She says that she was a gymnast’s coach in both high school and college which led to her success in the ad industry. She helped the team succeed and learned how to communicate in a way that the gymnasts felt comfortable with as she wasn’t judgemental in her coaching.

Senecal’s abilities as a manager quickly noted early in her career. Within three years of joining McCann Erickson she was elevated to the role of global chief innovation officer, and then president just a year and a half after that. She joined another company, Kirshenbaum Bond Senecal + Partners, in September 2009 as the President and CEO, later also being named as chairman of the board. Follow Lori on Twitter.

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