MDC Partners Agency CP+B (Crispin Porter + Bogusky) will see Lori Senecal leaving at the end of the year. She has been president and Global CEO of the advertising agency since early 2015. CP&B has been experiencing a renaissance and Lori Senecal has been instrumental in helping them maintain and improve their status in the industry.
Lori is a Canadian who received her education from McGill University, Montreal, Quebec. She started her US career at McCann New York where she became president. She was hired at KBS where she became global CEO, from there she moved to CP&B joining forces with the CP&B co-founder and chairman, Chuck Porter. Her growth in the industry has been well noted as she has been awarded the Ad Age’s Women to Watch in 2014 and Agency Executives to Watch in 2016.
Her decision to leave the advertising world was understood when she was promoted to global CEO. She and Porter have been planning it together. Consequently, CP&B has been preparing for a transition for years. When Lori Senecal leaves at the end of the year, her nearly three year tenure at CP&B will be marked by her many significant contributions. She was an integral component in bringing the American Airlines account to CP&B. She wooed them away from their previous agency of 25 years. CP&B also introduced two new client campaigns, a Kraft Mac & Cheese without artificial ingredients and a new tagline for Jose Cuervo, “Tomorrow is Overrated.”
Porter and Senecal have offices in the US and abroad. Their leadership team is composed of entrepreneurs who are passionate about building their markets around the world. CP&B West is headed up by Danielle Aldrich. She’s responsible for the offices in Boulder and Los Angeles. Vinicius Reis manages Miami and Brazil. Richard Pinder oversees Europe and Bamboo Yee leads Beijing. All these satellites are led by are motivated team players who share resources from one office to another. This collaborative use of strategy and creative talent empowers CP+B to win more client partners. To insure nothing drastically changes, the right CEO Global will soon be chosen. Check out Fast Company to know more.
An integral part of Lori Senecal’s leadership legacy will be making sure there is a smooth transition when she retires. She and Chuck Porter started by developing the next-generation leadership team. That has now been accomplished. Now, she needs to shore up her new career plans. We wish her well in her next endeavor.
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