The 3 Percent conference uses the tagline “Championing Female Talent And Leadership”. They are an inspiration to women who have felt inadequate because of their gender or any other reason. While some men may look at them as little more than an object, the 3 Percent conference on AdWeek.com empowers them, teaching them to value their identity by featuring prominent women. One of these prominent women was Lori Senecal who spoke about her expertise in marketing and branding. These talks accomplished two things. First, they demonstrated that women can accomplish anything. Second, they educated the audience about an important topic for entrepreneurs.
Of course, the 3 Percent conference was not the only time that her expertise was on display on Twitter. Dedicating herself to educating her audience about branding, she published an article titled Clueless Or Subtly Strategic? What Brands Can Learn From Wayward Celebrities.
Show People That You Care
Consumers tend to think of corporations almost as though they were robots who were programmed to make money. They do not really care about the interests of the people. Lori Senecal pointed out that one can combat this stigma by showing the audience that she does care by adopting a cause.
Taglines Are Out – Icons Are In
People do not want to read anymore. Whether that is a sad truth or not, that is just part of reality. Most westerners are visual creatures with a short attention span. A thoughtful and creative image is more likely to convey a powerful message and draw an audience more than a small block of text at http://www.prnewswire.com/news-releases/cpb-names-lori-senecal-global-ceo-300046965.html. In a meme culture, people are more interested in pictures than they are in reading and advertisers need to be aware of that.
A Bit of Humor
The best content is one that inspires emotions. Some bloggers will try to stir up negative emotions, but that is generally not advisable. Lori Senecal argued that content should make people laugh because people enjoy it. People do not get tired of laughter. They do get tired of being angry. People will come back for more content that makes them laugh. Senecal advised developing a few parodies.
Inspiring women across her nation, Lori Senecal is an example of success. Her wisdom and insight are a reflection of what women are capable of.