The Manaira Mall was a huge change over the malls that people had seen in Brazil in the past. Roberto Santiago designed the mall so it would be that way. He wanted to make the mall an attraction on its own and that’s part of what made it possible for him to continue growing the mall. He knew there would be positive things that were associated with the mall and he also knew these things would take time to build. Roberto Santiago made every effort he could to bring new stores to the mall while still keeping it as traditional as possible since it was a part of Brazil. Roberto Santiago knew there would be a lot of positive outcomes from the Manaira Mall but he also knew it would take some time to get the mall where he wanted it to be. He was prepared to put all of the hard work it would take to get to that point.
For nearly 30 years, Roberto Santiago worked on the mall. He built it up, he started new shops and he even made new contracts with people who would join his mall. He decided to restructure it and make it something that would be a destination instead of just a stop to a destination. Roberto Santiago knew his mall was going to be the best it could be if he was able to provide all of the answers for businesses that wanted to come to his mall.
While he was working toward making the mall better, he added things like the expo center. He had to work hard to add it and often questioned where he should put it. As the expo center began to take shape, it was clear the roof addition was the best choice. Roberto Santiago knew to put it on the roof. Doing that was what created all of the positive outcomes from the expo center. Many people had never seen anything like it and most wanted a chance to enjoy it. That’s the reason they came to the mall and chose to shop there. If they were shopping for things at the mall, they would be able to just visit the expo center.
From concerts to events and everything in between, the expo center provided a place for people to enjoy traditional Brazilian expos. Now, Roberto Santiago is building a hotel that is a part of the shopping center. It is the first time he has built a hotel, but as a developer, he feels it will be a great addition to the shopping center. He also knows it will be a great way for him to start working on expanding the brand that is part of the shopping center.